• About Rightline Gear

    Rightline Gear is committed to making products that help our customers have experiences they remember for a lifetime.

  • About Rightline Gear

Rightline Gear was introduced in 2009, but our story begins much earlier than that. We initially honed our craft with a collection of direct-to-consumer products sold on the company-owned website, lakelandgear.com. These carriers and tents (branded lakelandgear, Piggy Pack, PackRight, and CampRight) met the needs of customers on a small scale - but with the launch of Rightline Gear, we aspired to up our game and deliver a superior selection of automotive and outdoor Gear to national retail. Now, years later, that decision to elevate our business model has proven to be the key to our success, driving growth through increased visibility and accessibility in ways that our prior website never could have achieved. 

Something that hasn’t changed, however, is our approach to designing products. Whether we’re working with a cutting-edge new concept that’s going to shake up the market (like our game-changing Car Clips) or putting our own spin on an existing product idea that’s been around for a long time (like the Foam Block Kayak Carrier), our goal is to take it to the next level. By eliminating the shortcomings and little annoyances that people have come to live with, we’re always staying true to our objective: to create new takes on old product ideas that solve old problems. 

What does that mean? For starters, Rightline Gear products must be:

» Safe and easy to use
» Able to keep your gear dry
» Versatile in attachment
» Universal in application where possible
» T
ough enough to take on any adventure

These values are what drives us to innovate and push the envelope in the outdoor and automotive spaces. Doing what you love shouldn’t be complicated or expensive – your Gear should be fun, functional, and simple to use.

That’s why we offer a wide range of products at competitive price points, and partner with outside inventors to make their dreams come true.* That’s why we design, develop, and test every single one of our products at our HQ in Asheville, NC (where all the photography throughout this site was taken, FYI). That’s why we back all of our products with a warranty and provide superior in-house customer support when needed.

Simply put, Rightline Gear is for Everyone!

*We’re honored to share that the Moki Door Step and Anti-Theft Trailer Coupler Ball became Rightline Gear products through partnerships with talented entrepreneurs who chose us to help them expand their product’s reach to national retail.

Our Vision:

To work for God, to serve our customers with excellence, to empower our employees.

Our Mission:

  • Prayerfully seeking to follow God's direction in faith.
  • Dealing honestly with everyone.
  • Protecting all whom we interact with from problems.
  • Providing innovative, high quality products.
  • Completing accurate order processing and invoicing, with on time shipping.
  • Engaging our customers with helpful and respectful customer service.
  • Creating a structured, stable, team oriented environment that encourages personal growth. 
  • Asking all employees for their input in decision making. 
  • Presenting our employees with opportunity for increased responsibility.

Our Values:

  • A blue collar work ethic and an all hands on deck attitude.
  • A proven trust between employees and management.
  • An urgency to take ownership, improve efficiency, and create reliable systems.
  • A desire and thankfulness for success.

Colossians 3:23-24
Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward. You are serving the Lord Christ.